New products are the
future of any business.
More than 80% of new products still fail outright or fail to live up to
The main reasons for failure are usually:
effort assigned to "defining"
the right product attributes and
then to devising early warning mechanisms and predictive methods to
Plan, Control & Verify that defined product attributes are "achieved"
to successfully predict and track product performance early enough to
make a difference
Product Development Process improvement projects also fail to meet
The main reason for failure is usually an exclusive and expensive focus
on redesigning processes to the near exclusion of other factors necessary
to generate lasting change.
was designed to
address the practical issues in successful collaborative product
practical, workable processes
practical support tools
practical implementation methods